## In the News

**2026**

**PRESS RELEASE**

#### [RDM Partners Announces Successful Sale of LilyAna Naturals to Skyline Beauty Group](/content/press/rdm-partners-announces-successful-sale-of-lilyana-naturals-to-skyline-beauty-group/index.html)

**2022**

**BUSINESS OF FASHION**

#### [How Can Viral Amazon-Native Beauty Brands Grow?](https://www.businessoffashion.com/articles/beauty/how-can-viral-amazon-native-beauty-brands-grow/)

**2021**

**BEAUTY INDEPENDENT**

#### [LilyAna Naturals Makes A Big Move Beyond Amazon With A Nationwide Rollout At CVS](https://www.beautyindependent.com/lilyana-naturals-big-move-beyond-amazon-nationwide-rollout-cvs/)

**2021**

**GLOSSY**

#### [LilyAna Naturals flexes its Amazon success to DTC and offline channels](https://www.glossy.co/beauty/lilyana-naturals-flexes-its-amazon-success-to-dtc-and-offline-channels/)

**2021**

**MEDIUM**

#### [Retta Abraham of LilyAna Naturals: Five Things You Need To Know To Succeed In The Modern Beauty Industry](https://medium.com/authority-magazine/retta-abraham-of-lilyana-naturals-five-things-you-need-to-know-to-succeed-in-the-modern-beauty-ac5df0efc2ec)

**2021**

**PREDICTABLE PROFITS**

#### [Operating & Acquiring Ecommerce Businesses with Retta Abraham, Founder of RDM Partners](https://predictableprofits.com/retta-abraham-podcast/)

**2021**

**BEAUTY INDEPENDENT**

#### [LilyAna Naturals Is A Skincare Leader On Amazon. Can It Become One Beyond It?](https://www.beautyindependent.com/lilyana-naturals-skincare-leader-amazon-can-it-become-one-beyond-it/)

**2021**

**QUIT HAPPENS**

#### [Retta Abraham: Walking Away from Wall Street: An Entrepreneur Takes Stock of His Life](https://quithappens.libsyn.com/-walking-away-from-wall-street-an-entrepreneur-takes-stock-of-his-life)